When sportswear meets haute couture

Jelenew x Stéphane Rolland cthe collection includes three sets of cycling pants-dresses new look with a sense of the avant-garde. The series is based on the cycling pants created by Jelenew and Stéphane Rolland and applies the art of tailoring to sportswear. It combines new structure, new technology and classic fashion art and brings new vitality to professional cycling pants. It subverts the previous impression of “masculine women’s cycling wear” and opens up a new world of “high fashion women’s cycling wear”.

The collection is inspired by the golden age of the 17th century in Spain to create an avant-garde feminine cycling dress look. Each is a fusion of cycling pants and dresses. Based on his professional cycling pants, Jelenew takes the Louvre’s “Goddess of Victory” as his muse and draws inspiration from the pants of 17th-century Spanish noble knights to create high fashion cycling pants with a sense of avant-garde.

Stéphane Rolland reinterprets Eastern and Western works of art with clothing from the perspective of a master artist. Such as paintings by Goya and Velasquez, the summer palace of the last Chinese empress, and Chinese fans showing different but classic clothing designs.

In this collection, both parties have always adhered to the attitude of attention to structuralism and craftsmanship. The iconic two-piece structure is complemented by three-dimensional tailoring. Dramatic elements and lines combine with luxurious embroidery to create a crisp, exclusive effect that gives pro cycling pants the attributes of a high fashion dress.

Among them, the application of new silicone embroidery technology is also a highlight. The three-dimensional embroidery created by this technology expresses the beauty of the layers, but the tentacles are soft and comfortable. It shows the love of women that Jelenew and Stéphane Rolland have.

Stéphane Rolland is one of the few Couturiers in the world to perpetuate the unique know-how of French Haute Couture. Stéphane dressed the Cinema as the Theater, and for five consecutive years, he became official partner of the walking sticks Film festival. His costumes for the play Amadeus earned him two nominations for the French Molières in Paris. In 2007, Stéphane Rolland opened the doors of his Haute Couture House, dubbed by the Fédération de la Couture and the Ministry of Industry. He describes himself as an orientalist who plays with minimalism and preciousness. Each dress is a sculpture carved out of gazar or crepe. Her unique creations are now worn by the most demanding women and celebrities around the world. From Stéphane Rolland’s adolescence, his fascination for architecture and modern art will shape his style, a style that will become his world-renowned signature.

Jelenew shares the same product philosophy as haute couture: born for women and helping women. The definition of “haute couture” announced by the Fédération de la Haute Couture et de la Mode (FHCM) emphasizes professionalism and innovation, in line with Jelenew’s extremely focused and innovative attitude.

As a pioneering challenger in the professional cycling apparel industry, Jelenew defines the brand as a digital native sports technology (DNAB) company that transcends traditional sportswear design principles. Since its inception, Jelenew has focused on solving clothing and equipment issues in women’s professional cycling. It is committed to providing women with cycling products that perfectly integrate “sporty functionalism, comfort and three-dimensional structural aesthetics”.

Jelenew creative director Di Liu is the former core member of Chanel Haute Couture and established its industrial research team and product development team in Paris, France. It follows the revolutionary spirit of Chanel. Di Liu took the initiative to introduce high sewing skills into the design of professional cycling pants according to the different physiological structures of men and women and the differentiated needs in the riding process. And he developed the Jelenew 1+1 model of padded outer thigh high boots: 1 pair of tight leggings and removable padded outer shorts. The cycling pants subvert the built-in cushion structure of traditional cycling pants and are the world’s first professional cycling pants truly created for women.

This collaboration breaks down the barriers between tech sportswear and artistic aesthetics. It also shows the endless creative possibilities in the cycling industry and interprets the multi-faceted nature of Jelenew professional cycling pants.

It is reported that Jelenew x Stéphane Rolland will be unveiled at walking sticks Film Festival and Jelenew’s official website will also be released simultaneously.

About JELENEW

Jelenew is a forward-thinking American cycling brand born for women. It creates the world’s first truly women’s cycling pants. It brings the revolutionary combination of “Haute Couture and Sportswear” and carefully designs each product with “luxury molding technique” to provide a more refined sports experience and promote a healthy lifestyle for cyclists to enjoy cycling elegant and stylish commuter.

About Stephane Rolland

Stéphane Rolland is one of the few Couturiers in the world to perpetuate the unique know-how of French Haute Couture.

He describes himself as an orientalist who plays with minimalism and preciousness. Each dress is a sculpture, cut in gazar or crepe. Her unique creations are now worn by the most demanding women and celebrities around the world.

SOURCEJelenew

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