Well, I’ll be damned. Highsnobiety’s Clothing Line Isn’t Half Bad


To be honest, I check Highsnobiety often enough. For those who don’t know, it’s a way of life site – one with few constraints on what it covers. The main focuses, however, are fashion, sneakers, and culture – two categories I often cover. Very few of my friends go there as often as I do, and even fewer know what it is, and those who are aware of it only know it by instagram, where they have half a dozen accounts, each with over a million followers. (Their main account has 4,700,000.)

But Highsnobiety is also a reseller of outside brands and its own house brand, Highsnobiety. (Clever name, right? To joke. I wish they had tried something else.) I’ve seen seasons before, and I’ve never been all who impressed. There were dad hats with their box logo on them; hoodies with the same; and t-shirts made in collaboration with a brand they had recently covered.

More recently, however, and particularly in the new AW22 collection, the brand has expanded to include barely-branded items: sleek knitted sweaters with little white tags on the hips; jackets with no logos at all; pants that seem to come off the shelves of Uniqlo; fleece jackets that successfully combine contrasting colors; and denim jackets that pass for designer. Without the context where it came from, you could have told me that it was just another upstart clothing brand – maybe even Adsum.

Even if you get up close, on the fleece jacket, for example, the only clue you have about who did is a little tag that reads “HS05”. It’s hardly a giveaway, and a marked improvement over the first collection, HS01, which had “Highsnobiety” printed prominently on every piece.

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Reversible zipped fleece jacket

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