It may be a cycling site, but for many who live in the mountains and near rivers and streams, trout fishing is a way of life. As a result, DeFeet and Handup have come up with some eye-catching new clothing based on their favorite rainbows to raise money to keep these waterways clean.
You can rock a colorful look and support river cleanup efforts with the brands Rainbow Trout line. The distinct collection includes a few key pieces to add to your kit and funnels profits into A Clean Conservancy of Wilson Creek Wilderness.
The nonprofit group helps keep Wilson Creek, in western North Carolina, DeFeet’s playground, clean. Its mascot? Rainbow trout with brilliant patterns.
The celebration collection includes DeFeet’s Aireator cycling sock, the Levitator Lite compression sock, and the comfort-focused All Day.
His unDLite tank top and Askott neckerchief also feature the speckled pattern. Handup gloves, with “Keep It Clean” printed on the palms, complete the loadout.
The companies plan to donate 20% of Rainbow Trout profits to the conservation group. Donations will fund volunteers and his paid River Patrol team to clean up trash and vandalism in the watershed. The cleanup fund also provides conservation awareness programs to limit future litter and vandalism.
Recently, A Clean Wilson Creek helped promote “Wild and Scenic,” a documentary that focuses on the river and the conservationists who banded together to form the group that now protects it.
The Rainbow Trout Collection, including Handup Gloves, is available now at The DeFeet website.