The Pokémon Company International, in partnership with Swedish endurance brand Craft Sportswear, has announced a new line of high-quality apparel.
Trainers can sport popular Pokémon with Craft Sportswear’s line of premium apparel! The Pokémon Company International (TPC), in partnership with Swedish endurance brand Craft Sportswear, has announced a new line of high-quality apparel featuring some of the franchise’s most beloved creatures. Trainers in the US, UK and Canada can prepare for battles or a PoGo session, featuring versatile tops, bottoms and accessories from Craft Sportswear exclusively at Pokemon Center.
The Pokémon Center × Craft Sportswear Line
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The Pokémon Center × Craft Sportswear line features a full assortment of innovative apparel for men and women perfect for gym battles, PoGo sessions and adventures. The garment is suitable for various terrains or weather conditions. Pikachu, Gengar, Lucario, Gardevoir and more are beautifully showcased on the range’s unique performance t-shirts, tanks, jackets, joggers, shorts and socks. The clothes and accessories of the new line are available now on PokemonCenter.com. The excitement behind it is at an all-time high and shared by both companies in this collaboration.
“Through our partnership with Craft Sportswear, known for its premium apparel and accessories, our goal is to equip coaches with versatile sportswear so they can continue to motivate themselves and others to meet every challenge. with confidence and comfort.Whether they’re hitting the great outdoors, hitting the gym, or hanging out at home, we want trainers to have a variety of reliable parts for any activity.
Cindy Ruppenthal, Senior Director of E-Commerce at TPC
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“Our vision at Craft Sportswear is to bring joy and new possibilities to athletes in everyday life. Through this collaboration, we hope to inspire and excite Pokémon trainers with design, innovation and performances of this exclusive collection.
Eric Schenker, CEO of Craft Sportswear North America
Being able to rock our front six members while we practice really helps bring the franchise to life in a new way. Aside from the obvious cool factor of the new activewear/sportswear line, the clothes look extremely comfortable. Trainers will not only look great wearing the gear, but they will also likely wear the clothes to optimize their workouts. It’s basically a no-loss situation, like you keep picking Tackle/Scratch in the very first battle.
The Pokémon Center × Craft Sportswear line looks like a winning collaboration that helps trainers be their best. Like no one has ever been.
The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages ownership outside of Asia and is responsible for brand management, licensing and marketing, the trading card game, the TV series animation, home entertainment and official website. The original game was launched in Japan in 1996 and is now one of the most popular children’s entertainment in the world. For more information, visit the official website.
About CRAFT Sportswear
Craft is a Swedish brand specializing in clothing and footwear for endurance sports where performance and comfort are crucial for optimal results. Working closely with elite athletes and constantly developing new materials and technical solutions, Craft offers innovative training and competition clothing and footwear for world champions and everyone else.
What do you think of The Pokémon Center × Craft Sportswear Line? Will you try to catch them all? Your favorite is not on any of the clothes? Let us know what you think in the comments below and share the pieces you must have with us at Twitter.
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