This season, Columbia Sportswear, a leading innovator in active and everyday outdoor clothing, footwear, accessories and gear, is focused on keeping outdoor enthusiasts cool and protected with the Omni-Shade Sun Deflector technology collection. The Omni-Shade ™ solar deflector was developed in Columbia’s PIT (Performance Innovation Team) laboratory.
Omni-Shade ™ Sun Deflector technology is a combination of three of Columbia’s technologies. TheOmni-Shade ™ Technology which blocks ultraviolet A and ultraviolet B (UVA and UVB) rays, helping to prevent sunburn and long-term skin damage. It has been awarded the Seal of Recommendation from the Skin Cancer Foundation, theOmni-Freeze ™ ZERO technologyblue rings that work with your sweat and actively cool the surrounding tissue, and theOmni-Wick ™ technology which wicks moisture away from the body and allows sweat to evaporate quickly, keeping you cool and comfortable.
Omni-Shade ™ Sun Deflector technology is ideal for hot and / or humid conditions and extreme sun exposure. It draws sunlight away from the body so you feel cooler and stay protected, blocks harmful UVA and UVB rays, has breathable fabric, and wicks sweat away.
“Summers in South Africa can be very hot, and that’s what we love about this place. Face what the sun has in store for you with protection designed to block and deflect harmful rays, whether you’re at the beach or on the track. When developing this technology, scientists and engineers at Columbia focused on the idea that if the sun’s rays were deflected from the body, the body might feel cooler. The Omni-Shade ™ Sun Deflector has small anti-sun dots that are applied to the outside of an Omni-Shade ™ garment to divert sunlight away from the body. Said Shannon Rogotzki, director of Columbia Sportswear South Africa.
Outdoor activities during the day can put you at risk if your skin is not protected from too much sun exposure.
The brand’s Omni-Shade ™ Sun Deflector capsule collection is available in men’s and women’s models.
“South Africans love the outdoors. Whether hiking, fishing or hunting, we have the best gear for hot days. Our technologies are very efficient. adds Rogotzki.
No need to sweat the heat in the Sun Deflector Summerdry ™ Long Sleeve Shirt with UPF 50 sun protection and Omni-Wick ™ advanced humidity management. This shirt is light and comfortable, with convenient thumbholes; this top is designed for non-stop hot weather adventures. Omni-Shadow™ Sun deflector sends the UV rays away, while giving the fabric a subtle shine.
Omni-Shadow™ collection is available in store and online. Visit https://columbiasportswear.co.za/ website to see more styles.