Denim is back for lifestyle brand Sanctuary Clothing. Known for its laid-back aesthetic and versatile pieces that can be dressed up and down, the Los Angeles-based brand has reintroduced women’s denim for Spring 2022.
The category’s offering was put on hiatus for a season during the Covid-19 pandemic, following the end of its one-year licensing agreement with One Jeanswear Group, which produces denim for Gloria Vanderbilt, Jessica Simpson, Nine West and more.
Debra Polanco, creative director of Sanctuary Clothing, said the team ultimately decided it was best to keep women’s denim in-house and let their own design team handle the process. Men’s denim, on the other hand, continues to be outsourced.
The brand’s timing for its second denim debut is strategic, as the denim market is currently experiencing remarkable growth. Trade intelligence platform Edited reported that denim sales were up 10% in 2021 from a year earlier – and that’s just the start. In the first week of 2022, denim sales are up 27% year over year.
“We believe in positivity going forward,” Polanco said. “The customer is on the go and not in a sweatshirt anymore, and there’s so much fun and newness in denim.”
Sanctuary Clothing reintroduced the category with five women’s styles that nod to the 80s and 90s: wide leg “flashback” jeans, 90s straight jeans, denim shirt dress and cropped button down shirt in a wash faded. Some styles are available in ‘waterfall’, lightly washed indigo and ‘vintage white’.
The pieces are marketed online with trendy swirl print tops, vibrant sweatshirts and cropped tees.
The collection is now available online and at retailers such as Bloomingdale’s and Nordstrom. Prices range from $129 to $179, up from his previous denim collection, which ranged between $79 and $159. Sizes range from 24 to 34, with an “inclusive collection” comprising sizes 14W-24W.
Although the denim offering starts small, Polanco says there will be more to come, especially in the form of printed summer jeans that its designers call “artist pants.”
“As master trouser makers, it was natural for us to add denim to our lifestyle collection,” she said. “We are very pleased with the fit and quality of our initial styles.”