Primark found itself in the news after a shopper found ‘extremely sexist’ wording on children’s clothing on sale at the high street store.
Discussions of t-shirt logos have now gone viral as shoppers have taken to Twitter to debate over the choice of wording used on the lines.
One woman called them ‘sexist’, reported Manchester Evening Newswhile another even called them “rage provokers”.
Taking to Twitter, people shared their reaction to the clothes after they were highlighted on social media.
One of those who joined the debate was novelist Kate Long, who shared a Twitter thread condemning the “extremely sexist messages” she found on many children’s clothes.
During a visit to Primark in Chester, she shared images of girls’ tops printed with phrases such as: ‘Be kind’, ‘Kindness always wins’, ‘Grateful, humble and optimistic’ and ‘Be good, do good”.
She also shared images of the posts about the boys’ clothes, which are said to be more ambitious and confident.
One said, “Change the game. Rewrite the rules. Dark. Born to win.”
Another read: “Explore. Nothing is holding you back.”
Kate, 58, author of eight novels, wrote: ‘Can anyone spot a difference in tone here? A difference in the story? Boys are great on their own and don’t need to consider anyone else.
“Boys are about doing and girls are about feeling. Boys take what they want; girls consider others. The message to little girls is to be docile and passive.
“Always think of others. Put on a pleasant, smiling face, for that is your job in the world.
“It’s incredibly sexist and outdated and unnecessary for boys and girls. Stop telling girls their place is to serve others! Stop telling boys they shouldn’t have anything to do with kindness and kindness. ‘love !
“What are you, throwback to the 1950s??”
Other Twitter users quickly agreed.
One wrote: “I agree with what you’re saying, I think those posts about the clothes are pretty awful. The boys’ clothes are also pretty dull. By the way, I’m not a father but I wouldn’t want to buy them for my daughter either. Tbh adult clothes aren’t any better.”
Another said: “Damn! What a terrifying amount of being told what to think and how to behave for our girls. Tried to print a ‘just make one’ top for my daughter, or maybe ‘I’ll think which I like but, you know, thanks for the “sarcastically delivered” entry.
While a third added: “This is such an important topic! Unconscious bias is everywhere! I spent my entire childhood pushing traditional ‘girly stuff’ away. I’m 43! teaching and a 9 year old last week told me a nurse was a “doctor girl. They’ve been corrected!”
Comments, likes and retweets kept pouring in. One person wrote: “That’s rage, I posted a few rage articles a while ago. Not that I like buying primark stuff, but their ‘boy range’ is much more appealing to my daughter who likes dinosaurs and trucks. A few high street baby ranges seem to be gender neutral.. up to around 6 months anyway.”
A Primark spokesperson said: ‘Inclusiveness really matters to us.
They went on to say that Primark sells a “wide range of styles” and that it has removed gender labels from its kids’ and babies’ ranges in recent years.
They added: “However, we are still learning, we value customer feedback and will continue to look for where we can do more.”
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