It’s always exciting when our favorite brands collaborate on projects, but the one we definitely didn’t see coming was between high street giants Primark and Greggs. Yes, the discount fashion brand has teamed up with the current bakery chain for a one-of-a-kind partnership.
Primark and Greggs will launch an 11-piece limited edition clothing collection which will be sold in 60 Primark stores across the UK. Details of how the items will look have been kept under wraps for now, but the collection will be available for sale from February 19, with more details on what’s included revealed later.
We’re desperate to know what the clothes will look like, especially as the exclusive range marks the first time Greggs has ventured into the fashion industry in its 83-year history.
Will there be blouses printed with cheese and baked beans? Dresses with pockets that look like donuts? If you’re as excited to see the collection as we are, a pop-up store in London will be available by appointment only, February 17-18. Plus, you can even pick up two of the coins for free when you pass.
To book an appointment, keep an eye out on the Greggs and Primark social media pages at 10 a.m. on Thursday, February 10.
But wait, there’s more!
The world’s largest Primark, based in Birmingham, will now host the world’s largest Greggs. The “Tasty by Greggs” café will seat 130 people and will be open to the public from 8:00 a.m. on February 12. The menu will include all your favorite treats, such as sausage rolls, pizzas, sweet pastries and hot dishes. Need a Greggs fix fast? No problem. Customers can also place click and collect orders through the Greggs app.
Primark’s Greggs coffee is truly the gift that keeps on giving. It will be decorated with donut-inspired seating, flying vegan sausage rolls and a sugar donut swing. After admiring the weird and wonderful decor, guests can quench their thirst at the refillable water station or self-serve coffee cart.
Raymond Reynolds, Business Development Director at Greggs, said: “Greggs clothing is something our customers continually ask for, so it’s great that together with Primark we can now offer our first official range across the UK. – so fans can literally show their love for Greggs on their sleeves.
We hope they at least took the opportunity to create a sausage turtleneck sweater…
READ MORE: Primark has tricked out iconic Victoria’s Secret pajamas for £61 cheaper