Kate Long, a teacher and novelist, shared a Twitter thread with images of girls’ tops printed with phrases such as: “Be kind” and “Grateful, humble and optimistic”, as well as messages on the clothes of the girls. boys, who were said to be more ambitious and confident
Primark has been accused of selling “sexist children’s clothes that encourage girls to be ‘grateful’ and ‘humble’ – while telling boys to be more assertive, a best-selling author has claimed.
Kate Long, a teacher and novelist, shared a Twitter thread condemning the “extremely sexist messages” she found on many children’s clothes.
She shared images of the tops in the girls’ and boys’ section of the retail store to illustrate her point.
During a visit to Primark in Chester, she shared images of girls’ tops printed with phrases such as: ‘Be kind’, ‘Kindness always wins’, ‘Grateful, humble and optimistic’ and ‘Be good, do good”.
She also shared images of the posts about the boys’ clothes, which are said to be more ambitious and confident.
One said, “Change the game. Rewrite the rules. Dark. Born to win.”
Another read: “Explore. Nothing is holding you back.”
Kate, 58, author of eight novels, wrote: ‘Can anyone spot a difference in tone here? A difference in the story? Boys are great on their own and don’t need to consider anyone else.
“Boys are about doing and girls are about feeling. Boys take what they want; girls consider others. The message to little girls is to be docile and passive.
“Always think of others. Put on a pleasant, smiling face, for that is your job in the world.
“It’s incredibly sexist and outdated and unnecessary for boys and girls. Stop telling girls their place is to serve others! Stop telling boys they shouldn’t have anything to do with kindness and kindness. ‘love !
“What are you, throwback to the 1950s??”
This is not the first time that Primark has been accused of sexism.
In 2018, a customer accused Primark of sexism after spotting ‘demeaning’ signs in locker rooms calling women ‘girls’.
Geography teacher Claire Griffiths was stunned when she saw the signs she said infantilized women.
While the women’s area was called “girls’ changing rooms”, the men’s area was marked as “men’s changing rooms”.
She was outraged that women were classified as “girls” and not women.
At the time, Primark apologized for any breaches caused by the “signalling error” and have since corrected it.
A Primark spokesperson told the Mirror: “We offer a diverse range of fashions and styles in our children’s range to cater for a wide range of tastes and styles. Inclusiveness really matters to us and we work hard in our campaigns, stores and products to reflect that.
“But we’re still learning and we appreciate the feedback and will look into this further.”