Performance sportswear brand On partners with Trove to launch “Onward” resale site and online trade-in program

ZURICH & BRISBANE, Calif.–(BUSINESS WIRE)–Performance sportswear brand On today announced the launch of Aheada new resale site and online trade-in program powered by treasure, the Recommerce Operating System™. The Onward program is an extension of On’s existing ESG initiatives that focus on driving sustainability through innovation and increasing circularity across On’s entire product portfolio. Starting today, consumers will be able to buy and trade in second-hand On shoes, with the program expanding to include apparel in the near future.

“We’re revolutionizing the running experience with its high-performance designs focused on sustainability, and as a global leader with a highly engaged global community, the brand is uniquely positioned to help address environmental challenges,” said Gayle Tait, CEO of Trove. “We are proud to power the Onward program to provide customers with a convenient way to trade in and purchase used On equipment and support the brand’s efforts to create a fully circular product lifecycle.”

“We remain committed to making high-quality products that push the boundaries of innovation, challenging the boundaries that previously existed in the footwear industry. With the launch of Onward, we are giving our customers greater access to revolutionary products, while offering our products an extended lifespan at the same level of quality,” said Caspar Coppetti, co-founder of On. “Reducing environmental impact is one of our biggest priorities at On. Exploring innovative partnerships with companies like Trove is a key step in becoming a more circular company by the end of the decade.

Since its inception, On has been hyper-conscious of its global environmental footprint, working towards ambitious sustainability goals to increase circularity and the use of recycled fabrics and to reduce carbon emissions. Onward is the newest company that will help the brand take responsibility for every product and its afterlife. Through Onward, customers can return their lightly used On gear and receive a $35 credit to spend on their next purchase at Ahead Where

Trove’s recommerce operating system has the capacity to process millions of items and offers end-to-end item intelligence to drive profitable and sustainable growth at scale for big brands like On. Unlike marketplaces and peer-to-peer sites, Trove powers exchange and resale within a brand’s unique ecosystem, giving each brand partner the opportunity to own the experience and to engage with new and existing customers.


On was born in the Swiss Alps with one goal: to revolutionize the feeling of running by allowing everyone to run on clouds. Eleven years after its market launch, On offers breakthrough innovation in premium footwear, apparel and accessories for high performance running, outdoor pursuits and everyday activities. Fueled by customer recommendation, On’s award-winning program CloudTec® innovation, purposeful design and groundbreaking advancements in sportswear circular economy have attracted a rapidly growing global fanbase – inspiring humans to explore, discover and dream. We are present in more than 60 countries around the world and are committed to a digital community on


Trove’s Recommerce Operating System™ powers exchange and resale for world-class brands and retailers, delivering profitable and sustainable growth at scale. Lululemon, Levi’s, Patagonia, REI, Eileen Fisher, and Arc’teryx are among the top global brands leveraging Trove’s technology to create and leverage their own brand resale programs. As California Benefit Corporation, Trove is accelerating the transition to a new era of commerce essential to a sustainable future. The company ranked 1,944th on the Inc. 5000 list in 2022. To learn more, visit treasure.

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