It seems that kids always outgrow their clothes faster than you can buy them. So, with warmer weather on the horizon, many parents realize it’s time to start buying new t-shirts, shorts and tank tops to replace the now undersized versions of last year. But with uncertainty over inflation at an all-time high and prices for essentials like gas and food skyrocketing, many families are feeling financially strained.
In response, Old Navy launched a new “Price ON-Lock” initiative, a commitment to freeze current price tags on children’s everyday fashion essentials, despite rising industry prices.
“At Old Navy, we are committed to staying true to our promise of style democracy and service, and are confident in our ability to deliver exceptional style, fit and quality at competitive prices in all categories,” said said Andres Dorronsoro, senior at Old Navy. the vice president and head of merchandising said in a statement shared with Shop TODAY. “Our customers, and parents in particular, are feeling the pressures of inflation and we want to assure them that they can outfit their children for summer and back to school with our everyday kids’ fashion essentials at guaranteed price and value.
The new initiative applies to items for boys and girls labeled “Everyday Magic” and will be valid until the end of September, giving parents plenty of time to do their back-to-school shopping without worrying about price hikes. The “Everyday Magic” section is filled with affordable items like $5 t-shirts, $10 shorts, $8 sportswear.
From graphic tees to colorful leggings, here are some of the kids’ fashion essentials that will be included in the new initiative.
Old Navy children’s clothes
Bike shorts are a hot weather staple in your own wardrobe, so why not gift your daughter a pair too? These shorts come in regular and plus sizes, and they’re made from a soft cotton jersey that’s designed to have a comfortable amount of stretch.
She’ll look so cute in this adorable fit and flare dress. It’s available in four vibrant colors, so you can get it in its favorite hue!
Between sports training and play dates, he is always on the move. Luckily, these shorts look like they were made to keep up with her active lifestyle. The material is designed to be breathable, lightweight and moisture wicking so it feels dry and comfortable.
Like peanut butter and jelly or marshmallows and hot chocolate, some things taste better together. And your little one and her best friend are too. That’s why you’re going to want to get them both one of these cute graphic tees, just so no one forgets.
In the summer, it seems like you have to do laundry every day to keep up with your child’s constant parade of dirty clothes. Cut laundry days and get a week of cute tops for your little lady with this affordable seven-pack.
According to Old Navy, this tee offers “mega softness” and a comfortable, relaxed fit, so it’s sure to become one of their new favorites.
Are you going on vacation to the tropics this summer? She’ll be ready to hit the beach in this adorable printed romper.
These shorts are perfect for days at the park or afternoons at camp. They’re designed with a comfortable elastic waistband and drawcord, so they can customize the fit.
Although he’s probably wearing his favorite gym shorts for most of the spring and summer, he can pull these shorts on whenever he needs to get dressed. They also have an elastic waistband and drawstring, so Old Navy says they’re “the ultimate chop combo of comfort and style.”
This cool graphic tee is made from a sweat-wicking mesh material that reviewers say is perfect for warmer days. “A lifesaver – cool, comfortable and hassle-free everyday wear,” wrote one reviewer. “We love dry clothes.”
Tired of replacing your leggings every few months? This pair has twice the toughness of typical jersey leggings, so the brand says they’re “virtually indestructible.”
Pretty in polka dots! This “ready for playtime” shirt is designed to be super soft, so it stays comfortable through every activity.
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