M&S expands its sportswear brand Goodmove

New products will include a front-adjustable sports bra which will cost £ 28. M&S will also offer reflective quilted running jackets for women and orange anoraks for men. Both will sell for £ 55.

From January, the Speedo swimwear brand will be added as a third party brand.

M & S’s Goodmove line launched in January 2020 and expanded to men’s and children’s clothing in January this year. In July, the retailer announced that the sportswear line was available in all of its 254 stores. It was previously available in 194 stores.

Products range from £ 7.50 for a yoga block to £ 99 for a waterproof hooded long parka.

Richard Price, General Manager Apparel and Home, said: “Shaping the future of M&S apparel means continuing to maximize the strength of our branded product: constantly focusing on everyday style and value. , highlight the product categories that matter most to our customers and develop our unique private labels.

“Launched just two years ago, Goodmove is today our biggest brand. With health and wellness more important than ever to our customers, we start 2022 with a bold campaign for Goodmove that highlights at both the trust value of the product and the importance of innovations within the range.

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