Children’s clothing brand Hanna Andersson has launched an exclusive ‘Miffy’ capsule collection, available now. Inspired by the Miffy character, and available in bright, multi-coloured patterns and prints.
“For decades, ‘Miffy’ has brought a sense of joy to homes around the world, as many children can relate to her imaginative nature and positive attitude, making ‘Miffy’ the perfect companion for adventures. of life,” says Kara Carter, Chief Product Officer, Hanna Andersson. “‘Miffy’s love of life and embracing new experiences aligns perfectly with our mission to outfit everyday childhood adventures, and this capsule collection celebrates this globally recognized diverse character with designs games that kids will love.
Hanna Andersson’s “Miffy” capsule collection features a common design aesthetic. Miffy and her friends are integrated into the silhouettes of Hanna Andersson in prints featuring the character. Designed in-house, the collection caters for a range of ages, including cotton sleep options for babies and short and long sleeve pajama sets for toddlers and children. The capsule also offers pieces for everyday play, including graphic tees, printed leggings and dresses designed for play. The entire collection features three prints in classic designs and Hanna Andersson quality.
“Hanna Andersson and ‘Miffy’ are a perfect partnership, representing the timeless simplicity and joy of childhood and embracing both brands’ long history of creating trusted products,” said Marja Kerkhof, Chief Executive Officer of Mercis, the worldwide licensor of the “Miffy” brand. “This wonderful new collection underscores the continued appeal of ‘Miffy’ to parents around the world and the unwavering popularity of Hanna Andersson’s high-quality children’s clothing.”
The capsule collection is available for purchase online exclusively at HannaAndersson.com.