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madhappy go instagram-exclusive itinerary with a new episode of its continued partnership with Columbia Sportswear.
Launching on Tuesday and available only on Instagram, new pieces from the Outdoor Summer 2022 collection see familiar Columbia elements incorporated into a variety of silhouettes, all designed with an edgy approach to cutting-edge outdoor lifestyle. .
Also featured here are pieces that delve more into Madhappy’s mental health-focused brand identity, i.e. the incorporation of demanding phrases in repetition such as “Find Peace in Nature” and “A Place That’s Everywhere”.
Take a closer look at some of the pieces below. For more information, click on this link. After the IG-exclusive window, the pieces will become more widely available through the Madhappy site and in physical stores on Friday.
Madhappy’s previous collaborative projects include the one from last November Calm your enthusiasm-inspired collection, which come in the middle of the eleventh season of the classic comedy starring Larry David on HBO. The collection included socks, mugs, hats, t-shirts and hoodies.
Spear in 2017, Madhappy describes herself as being “on a mission to make the world a more optimistic place” by putting energy into all facets of the growing mental wellness space. In 2019, the brand launched its free mental health resource blog, the Local Optimist.
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