An independent clothing brand has launched a collection of “period-positive” clothing with the aim of opening up a conversation about topics usually considered taboo, including vulvar diversity and menstrual poverty.
Lucy & Yak, a Yorkshire-based company founded in 2017 by Lucy Greenwood and Chris Renwick, is best known for its range of dungarees, which often feature bold and colorful prints.
The pants and dungarees are on sale now and cost £36 and £62 respectively.
In 2020, she is launching pants and overalls covered in a vulva print. Now he has expanded his dynamic portfolio with these new models, which he describes as genderless.
Posting about the new launch on social media, the brand said it wanted to “do our part to normalize the conversation and eliminate the stigma around vulvas and periods.”
Yorkshire-based independent fashion brand Lucy & Yak has launched a range of limited-edition clothing designed to spark conversation about taboo subjects including menstruation and vulvas. These dungarees feature a fruity vulva print
The second item in the brand’s positive period range are these pants, which feature a print featuring menstrual items including tampons, cups and bloody underwear.
This print, which features bloody tampons among other period-related artifacts, was designed by artist Sam Dawood, whose work has been included in the Vagina Museum’s permanent collection.
He added: ‘Half the world’s population has one – so let’s talk about it!’
In addition to normalizing periods, he wants to draw attention to menstrual poverty, which refers to a lack of access to menstrual products.
A 2017 study of girls in the UK found that one in 10 could not afford these products, with the same number being forced to use improvised sanitary garments.
Besides leading to potential health problems, menstrual poverty can also cause emotional and mental problems.
The stigma surrounding menstruation is thought to mean that the conversation about menstrual poverty, as well as research on the topic, has been limited.
The pants, described by the brand as asexual, feature a red print on a pink background designed by artist Sam Dawood
Fruity: the dungaree print features different types of fruit, which the brand says represents the diversity of the vulva
Lucy & Yak say they want to “challenge the stigma around bleeding” with their new pants, which have been created in collaboration with multimedia artist Sam Dawood.
Sam’s work has been included in the Vagina Museum’s permanent collection, as well as the British Library’s The Fight for Women’s Rights exhibition.
WHAT IS REGULAR POVERTY?
Period poverty, defined as a lack of access to menstrual products, hygiene facilities, waste management and education, affects many women around the world, causing physical, mental and emotional problems.
The stigma that surrounds menstruation further inhibits people from talking about it. Lack of data and limited research on menstrual poverty are challenges, hence more research and commitment is needed.
Period poverty like other forms of poverty can be debilitating. It can take different forms and affect the emotional, physical and mental health of individuals.
Source: Journal of World Health Reports
Speaking about the red and pink print, which includes bloody tampons, menstrual cups and underwear, the artist said, “My goal is to help others feel free from being embarrassed by nudity; sharing the wonderful human form through art without censorship, shame or sexualization.
The second piece in the collection, the overalls – or “vulvarees” – feature a fruity vulva print created by Los Angeles-based artist Kelly Malka.
According to the Lucy & Yak website, Kelly’s work is “both dynamic and relevant, raising awareness of important topics in her own distinct colorful style, often focusing on issues and conversations around the body and its form. “.
Speaking about the range, Lucy & Yak co-founder Lucy Greenwood said: “We are delighted to launch our second edition Vulvaree, to continue raising awareness about topics that may still be considered taboo, even in 2022.
“I remember when I got my first period and how mortified I felt.”
She added that this period “always comes when you’re unprepared.”
She said: “I’m not even sure anyone warned me this was going to happen, so you can imagine my surprise and panic.
“I’m all for a world where no one has to feel ashamed or embarrassed about something as normal as bleeding.”
Alongside the launch of the range, Lucy & Yak will make donations to organizations working to eradicate period poverty, including UK social enterprise Hey Girls.