In the 18 years since Loeffler Randall opened in New York, she’s perfected the art of making second-hand shoes (especially ones that slide down a wedding aisle). Now the brand is taking its biggest step beyond footwear and accessories with its first full collection of ready-to-wearavailable today.
It’s an expansion worthy of the slow and steady approach. The collection is a wearable summer daydream: the 37 pieces exude an airy, romantic sensibility aligned with the label’s beloved Camellia and Dahlia heels, from a puff-sleeve white midi dress to a ruched poplin tank top with scalloped hem tiers.
Jessie Randall, founder and creative director of Loeffler Randall, says that turning her cheerful, romantic aesthetic into a clothing collection is “beyond [her] wildest dreams” for the brand. “I just like to be inspired and do things,” she says BAZAAR.com. She jokes that if her husband and business partner, Brian Murphy, hadn’t been involved, she would just stick to making shoes by hand at his kitchen counter.
But buyers — and, ultimately, Randall herself — saw room for more. The opening of the brand’s first standalone store last year in New York sparked her interest in a “head-to-toe expression” of the brand, she says. A store with only shoes seemed intimidating and a bit serious; a destination with inspiring and simply fun apparel, accessories and gifts.
The collection hanging on the store’s shelves today plays with recognizable details across Loeffler Randall’s shoes and bags, like hand-painted flowers, silky cottons and a bow or two. There are three gingham moments – two matching sets and a mini dress – which also line up with the tote bags and clutches. And, Randall admits, “We probably have more sets in the collection than we should have! But we struggled to edit, because there were so many things we loved and wanted to try.”
All of these separates to mix and match, plus silhouettes that can go from casual to formal with the right accessories, only broaden the appeal of the new collection. (A price range starting at $150 also helps.) There’s no single, archetypal woman Loeffler Randall clothing speaks to: “My mom wears a lot of ready-to-wear; my friends have her. bought for their daughters,” says Randall. . “It’s very adaptable in terms of how you can wear it, where you can wear it, and who can wear it.”
Coinciding with floaty dresses and terrycloth sets, a new generation of footwear: crochet-trimmed sneakersvarious lace up sandalsand printed versions of his best known wedding heels. Shoes will always be at the heart of Loeffler Randall – after all, it’s the category that put her on our collective radar. Still, this new line of clothing can stand on its own.
Loeffler Randall’s summer ready-to-wear collection is available exclusively at Loeffler Randall’s New York Cityin store and online at loefflerrandall.com.
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