Findra, outdoor clothing company Borders, ramps up digital sales

The Innerleithen-based company is behind a line of eco-friendly clothing for women and men, and it has seen its online sales increase during the lockdown as consumers take more outdoors and search. comfortable leisure wear. Digital revenues have indeed increased by more than 250% in 2020.

“Things only get stronger,” said Founder and CEO Alex Feechan, who said the company’s expansion made him realize the strong community the company has built since launching in 2014. “It has been a very eventful year, but a really positive one.

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Due to the growth of the business, she unveiled the move of the execution, stock and administration parts of the business as well as the design studio from the current Innerleithen store and studio to a new location in Walkerburn, first floor of a former textile factory, the existing Findra space becoming a larger store.

The company has a physical presence in Innerleithen. Photo: Phil Wilkinson.

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In addition, Findra has already exceeded its sales forecast for the first quarter of this year, and when it comes to its geographic focus, the target this year is to focus on the UK and Ireland, but with longer term plans to increase exports to 10 percent towards 15% of its turnover. “There is certainly huge potential there,” added Ms. Feechan – with a particular focus on North America.

She started the business after seeing a gap in the market for performance, comfortable and stylish outerwear, and after working on knits for fashion houses such as Chanel, Calvin Klein and Escada.

Boss Alex Feechan says the company benefited from people searching online for outerwear during the lockdown. Photo: Phil Wilkinson.

Findra will see her workforce grow to seven next month, and as for where she’d like it to be in three years, she’d like it to be an established online retailer of “stylish, durable and versatile” outerwear. . “And at this point, we started to move forward in the export strategy and sell more internationally.”

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