Doja Cat launches her own clothing line, It’s giving. On August 21, the artist announced the launch via Instagram. She posted a series of photographs of herself modeling items from the collection – including a white graphic t-shirt with “Yes” printed in bold red lettering, a thong and a trucker hat.
The “Woman” artist also staged public sporting goods from the collection. Doja Cat paired her outfit with Balenciaga’s Le Cagole bag in pink, according to Hypebae.
The new line is unisex and includes a range of long and cropped t-shirts, shorts, a tracksuit set with a matching hoodie, as well as underwear, trucker hats and tote bags. The collection is listed as Volume 1 on the website and more drops may be coming soon. For now, the items are available for pre-order. Orders will be shipped from September 30, depending on Hypebae.
To break the news of the launch, Doja Cat shared a teaser video on Twitter with a quote from one of her viral IG Lives in 2021. “He was meant to give, but he didn’t give what was meant to be given. to the highest of give,” she says on bubble letters and an orange background.
Following the announcement, social media users accused her of stealing the name of her collection from internet personality Rolling Ray. In 2019, Ray went viral after filming a video of himself re-watching Popeye’s chicken sandwich, according to The Independent. “It doesn’t even give what you said it was supposed to give, no I wasted my money,” Ray said in the video. Online users called Ray’s viral video what started the popular phrase “it gives”. Doja Cat and Rolling Ray have since settled their disagreement.
This new venture isn’t the first time Doja Cat has released a collection. In 2021, she releases the second drop in partnership with pretty little thingwhich was a success.
Photo Credit: INDIO, CALIFORNIA – APRIL 24: Doja Cat performs on stage at Coachella during the 2022 Coachella Valley Music And Arts Festival on April 24, 2022 in Indio, California. (Photo by Amy Sussman/Getty Images for Coachella)
About Kyra: Kyra Alessandrini is a news writer at Girls United and freelance journalist. Her work has appeared in publications such as Time, The Hollywood Reporter, InStyle and Elle. Born in New York and raised in Paris, France, she is passionate about culture, street photography and travel.