TOWNSHIP, Mass., January 6, 2022 / PRNewswire-PRWeb / – Destination XL Group, Inc. (NASDAQ: DXLG), the leading omnichannel specialty retailer of Big + Tall men’s clothing and footwear, today announced that it is expanding its line of exclusive brands to the spring season, and also begins 2022 by declaring the official Big + Tall month of January.
World-renowned sportswear Nautica and vineyard lifestyle brand Vines join DXL’s growing list of exclusive brands in the Big + Tall clothing space, starting in the spring 2022 season. Global exclusive distribution draws on each brand’s signature design DNA, combined with DXL’s years of Big + Tall fit expertise and exclusive size specifications to deliver collections and essentials that fit perfectly and are even more beautiful, and only at DXL. “Nautica sportswear and vineyard vines are two iconic brands that consistently resonate with consumers around the world,” said Allison Surette, Senior Vice President and General Manager of Merchandise. “While DXL offers over 100 designer brands, we are proud of the company’s growth and partnership with Nautica Sportswear and Vines, and we are delighted to be the exclusive home for both of us. the Big + Tall market, ”continued Surette.
By declaring the official Big + Tall month of January, DXL will feature its customers, the Big + Tall community and their stories across all marketing channels including email, direct mail, video, social media and online at DXL.COM throughout the month. Offering clothing up to size 8XL, DXL’s mission is to make Big + Tall shoppers feel and feel great, which will come to life by featuring real customers of all sizes throughout the month.
“January is usually a time of resolutions, and DXL resolves to celebrate our customers throughout the month and year. At DXL, we pride ourselves on being Big + Tall, and so should our customers be, ”said Harvey kanter, President and CEO. “There’s a very specific reason why DXL puts a ‘+’ in Big + Tall – it’s because we’re all focused on body positivity, inclusiveness, and community acceptance and empowerment. Big + Tall, ”Kanter noted.
January will also see DXL launch its first campaign featuring Cameron Boyland, a DXL customer of Dallas, who was the winner among thousands of contestants in DXL’s Big Model Search competition in October 2021. Cameron, size 3XL, took part in the spring photoshoot, noting “I have my own sense of style… I believe the world should know that grown ups can be fashionable too,” echoing my own beliefs by DXL.
To further celebrate the official Big + Tall month and its customers, DXL will be hosting giveaways throughout January on its social media channels, with $ 500 DXL gift card prices awarded every Friday of the month. Follow @destinationxl on Instagram and Facebook for more details and to participate, as well as to view and share testimonials from Big + Tall customers.
About Destination XL Group, Inc.
Destination XL Group, Inc. is the leading Big + Tall menswear retailer delivering a Big + Tall shopping experience that fits – fits your body, fits your style, fits your life. Destination XL Group, Inc. subsidiaries operate DXL Big + Tall retail and outlet stores throughout United States as good as Toronto, Canada, Casual Male XL retail and outlet stores in United States, and an e-commerce site, http://www.DXL.com, which offers a multi-channel solution similar to the DXL store experience with the most comprehensive selection of products online available anywhere for Big + Tall men. The Company is headquartered at Canton, Massachusetts, and its common shares are listed on the Nasdaq Global Market under the symbol “DXLG”.
Stacey jones, Destination XL Group, Inc., 7818289300, [email protected]
SOURCE Destination XL Group, Inc.