Disney launched a new LGBTQ+ clothing line for kids on Monday amid the company’s row with Florida Republicans and Governor Ron DeSantis over the state’s new parental rights law.
The clothing line features the Pride rainbow flag printed on t-shirts, baby clothes, wristbands, sweaters, socks, backpacks and other items.
Several products incorporate the colors of the flag with fictional Disney characters such as Mickey Mouse. Pride-themed Star Wars, Marvel, and Pixar selections are also available. Items are sold at Disney retail stores, the “shopDisney” online store, and all Disney theme parks.
“The Disney Pride Collection was created by LGBTQIA+ employees and allies of The Walt Disney Company and reflects their incredible contributions and their place at the heart of the company,” Disney wrote in its announcement. “We stand in solidarity with our LGBTQIA+ community around the world.”
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The company has produced Pride children’s clothing every year since 2018, but the clothing line was renamed this year from the “Rainbow Disney Collection” to the “Disney Pride Collection”.
Disney also said in a statement that all proceeds from sales of the collection through June 30, the last day of Pride Month, will be donated to various LGBTQ+ charities. Previously, the company only donated a small percentage of the clothing line’s profits.
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The announcement comes amid Disney’s months-long battle with Florida Gov. Ron DeSantis and other state Republican lawmakers over the company’s public opposition to state legislation on parental rights in education which was enacted in March.
HB 1557, dubbed by critics the “Don’t Say Gay” bill, even though the law doesn’t mention banning the word, prohibits teaching about sexual orientation and gender identity from kindergarten to third grade and limits inappropriate sexual age discussions in other grades. The law does not prohibit informal discussions about sexual orientation and gender identity.
The law also allows parents access to their children’s school and medical records and requires schools to notify parents of any changes in their child’s mental, physical or emotional well-being. Schools are exempt from disclosing information about a child to their parents if a “reasonably prudent person” fears it could lead to abuse, abandonment or neglect.
Disney condemned the law in a statement in late March, saying it “should never have been passed and should never have been enacted.”
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“Our goal as a company is for this law to be repealed by the legislature or struck down by the courts, and we remain committed to supporting national and state organizations working to achieve this,” the company said. wrote. “We are committed to defending the rights and safety of LGBTQ+ members of the Disney family, as well as the LGBTQ+ community in Florida and across the country.”
But DeSantis responded to corporate opposition by signing legislation last month to revoke Disney World’s special tax status that had allowed the theme park to act as its own local government.