Derek Jeter gets into activewear with Greatness Wins

With a long list of accolades and accomplishments on the pitch, Derek Jeter is one of the most emblematic players of New York Yankees the story. From World Series wins to All-Star Game appearances and a 2020 Hall of fame induction, the former shortstop now gets the Last Dance ESPN’s treatment with a seven-part docu-series titled simply, The captain.

But the program isn’t the only reason the former Rookie of the Year has been in the sports news lately. Jeter recently entered the batting box of another business: performance apparel.

Greatness Wins, a brand new sportswear brand in partnership with Jeter, Foggy Copeland, Wayne Gretzky and UNTUCKit founder Chris Riccobono, aims to provide a curated collection of stylish, performance yarns that go beyond the current market.

“We wanted to create something different from what’s currently on the market. We also wanted to build more than just a brand, something that had meaning and motivation for the consumer,” says Jeter. “Greatness is not a goal, it’s a state of mind.”

Greatness Wins prioritizes superior fit and durability in its specially designed line

According to the brand, the full assortment of tops, bottoms, performance accessories and more are crafted with meticulous attention to detail. Innovative technical fabrics are used throughout the stable for pieces that work well, wash well and fit well.

While apparel is designed to impact your workout, Greatness Wins isn’t meant to impact the planet. That’s why 98% of the brand’s materials are either blue sign Where OEKO-TEX certified, keeping harmful chemicals and dyes out of Earth’s waterways – and out of your skin. Additionally, 80% of Greatness Wins shorts are made with recycled fibers to reduce greenhouse gas emissions by more than 70%. Greatness Wins is also Fair Trade certified, investing in the livelihoods of over 1,500 workers through fair and safe supply chain impact initiatives.

It’s always nice to see brands investing in how their products are made rather than just how they work, and with this impressive number of sustainable practices, it seems Greatness Wins has knocked this element out of the park.

Where to Buy Greatness Wins Sportswear

The entire male and youth stable of Greatness Wins products is available online now. Additionally, the brand plans to launch its performance apparel line for women in the spring of 2023.

Check The captain to take a look back at the storied career of one of baseball’s best and grab your Greatness Wins picks as Jeter looks to start another Hall of Fame-worthy career in apparel.



Basic Technical Training Shorts

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Performance Training Tee

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Core Tech Joggers

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Core Tech Quarter Zipper

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