NEW YORK (WEB PR)
March 29, 2022
David Peyser Sportswear, a family business that has been at the forefront of innovation and ingenuity in the apparel industry for 74 years, has purchased MagnaReady®, the original magnetic apparel company. The MagnaReady® brand also has its roots in family, created by Maura Horton when her husband was diagnosed at an early age with Parkinson’s disease. The magnetic closure dress shirts first caught the eye of Paul Peyser, who at 95 still attends meetings daily as chairman of the board of David Peyser Sportswear, as a client.
“My dad has worn MagnaReady shirts for years and our family has witnessed how the magnetic closure technology has helped him stay independent without sacrificing his personal style and professional appearance in the workplace,” said Leah Peyser, director of David Peyser. Sportswear. “The apparel industry currently has the opportunity to serve a growing aging population and there continues to be a gap in the market for fashion-appropriate clothing that is widely available from popular retail brands. With MagnaReady, we plan to be the solution.
MagnaReady® was launched in 2013 with two products: a white and blue shirt for men. Today, the patented magnetic closures that make MagnaReady® garments unique are found in short and long sleeve dress shirts, polo shirts, chinos, jeans, jackets, shorts, activewear and apparel. by night. In 2020, YARROW™ powered by MagnaReady® was launched for women. The collection includes collared tank tops, long and short sleeve tunics, jeans, dresses, jackets, cardigans, activewear and sleepwear, all featuring magnetic closures for easy dressing.
“There are millions of people who at some point, or throughout their lives, have difficulty dressing independently. This may be due to age, arthritis, a injury, surgery, illness or disability, but no matter why, there shouldn’t be a reason why people don’t have options when it comes to stylish clothes that are also adaptive,” said MagnaReady® creator Maura Horton. “It’s always been hearing customer stories that have been the most rewarding part of starting MagnaReady and now working with the Peyser family and that this relationship stems from a customer experience is very meaningful. I’m excited for the future of the brand and to see where MagnaReady goes from here.
Already, MagnaReady® closure technology is used in garments by Duluth, Land’s End, DXL and others.
For more information, visit http://www.magnready.com.
About David Peyser Sportswear
David Peyser Sportswear is a leading manufacturer and marketer of outerwear and sportswear. The company owns Weatherproof®, a leading brand of premium outdoor clothing and activewear for men and women, available at top retailers in the United States and around the world. In addition to Weatherproof®, the company owns and operates the 32 Degrees® brand. The company also markets a collection of men’s activewear under the Weatherproof® Vintage brand. Additionally, the Company offers cold weather accessories, shoes, slippers, socks, loungewear, children’s apparel and a variety of other product categories under the Weatherproof® Vintage brand through licensed partners. David Peyser Sportswear also owns MV Sport® and The Game®, leading suppliers of custom decorated apparel and hats for the college bookstore, resort and corporate markets. The company was founded in 1948 and is based in Bay Shore, New York, with showrooms in New York.
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