PORTLAND, Ore.–(BUSINESS WIRE)–January 19, 2022–
Columbia Sportswear (Nasdaq: COLM) is proud to unveil the official uniforms that the United States National Curling Team will wear throughout competition at the 2022 Olympic and Paralympic Games in Beijing, China. The sport’s top athletes provided in-depth insight into the new uniforms, and each piece was designed with high performance and national pride in mind.
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USA curling jerseys for men and women for the 2022 Winter Olympics feature Columbia technologies and aesthetics designed to capture the energy and national pride behind this growing sport. (Photo: BusinessWire)
Columbia has worked closely with all USA Curling members since announcing its multi-year sponsorship in early fall, and the custom jerseys, jackets, pants and accessories have been developed specifically for the unique needs of athletes. Technical elements include 4-way stretch fabrics to optimize mobility, abrasion-resistant materials and the brand’s exclusive Omni-Wick™ technology for accelerated moisture evaporation. Between international matches, the team will stay warm and focused by wearing jackets insulated with Omni-Heat Infinity, Columbia’s striking new gold metallic technology.
Technology is only part of the story with the new uniforms, which will be worn by athletes and coaches of the men’s, women’s, mixed doubles and wheelchair national teams. The defining aesthetic captures the energy and national pride behind this growing sport. Graphic features of the curling uniforms include four non-linear stripes across the chest to represent the four team members competing on the ice, while the “curling” swoops represent the movement and motion of the stone as it slips on the ice sheet. Cascading stars and stripes across the chest honor each state represented in the Olympics, and lightly blended with the patriotic red, white and blue jerseys, a pebble pattern recalls textured ice.
“Columbia’s continued partnership with USA Curling has been an exceptional experience and has inspired our designers to push our technologies and designs in exciting new directions,” said Joe Boyle, President of Columbia. “We are proud of this collaboration and wish the entire team success as they compete on the world stage for gold.”
“The Winter Olympics represent the absolute pinnacle of our sport and Columbia’s commitment and open dialogue with our athletes has helped ensure that every team is ready to reach the podium,” said USA CEO Jeff Plush. Curling.
At the 2018 Winter Olympics, the USA curling team captivated millions of fans after winning the country’s first gold medal in the sport. Viewership for the U.S. National Curling Championships has grown year over year, and the defending champions plan to make additional podium appearances in 2022.
Columbia, the flagship brand of Portland, Oregon-based Columbia Sportswear Company, has been creating innovative apparel, footwear, accessories and gear for outdoor enthusiasts since 1938. Columbia has grown into a premier global brand by channeling the company’s passion for the outdoors and innovative spirit. in performance technologies and products that keep people warm, dry, cool and protected all year round. To learn more, visit the company’s website at www.columbia.com.
ABOUT USA CURLING
Based in Eagan, Minnesota, the United States Curling Association, better known as USA Curling, is the national governing body for the Olympic sport of curling and the Paralympic sport of wheelchair curling in the United States.
USA Curling’s mission is to develop, strengthen and defend the Olympic and Paralympic sport of curling in the United States by prioritizing accessibility and programmatic development from the grassroots to the podium. For more information, visit www.usacurling.org.
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KEYWORD: UNITED STATES NORTH AMERICA OREGON
INDUSTRY KEYWORD: OTHER SPORTS RETAIL SPORTS FASHION
SOURCE: Columbia Sportswear
Copyright BusinessWire 2022.
PUBLISHED: 01/19/2022 09:00/DISC: 01/19/2022 09:02
Copyright BusinessWire 2022.