Columbia Sportswear Company Appoints Pri Shumate as Columbia Brand Marketing Director

PORTLAND, Ore.–(BUSINESS WIRE)–Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in outdoor apparel, footwear, accessories and gear, today announced the appointment of Pri Shumate as chief marketing officer of the Columbia brand. In this role, Pri will report to Joe Boyle, Executive Vice President and President of Columbia Brand, effective March 14, 2022.

“Pri is a consumer-obsessed marketing leader with a global experience in demand creation,” said Joe Boyle. “I am certain that his experience and his dynamism will contribute to the continued growth of the company.”

“We are thrilled to have Pri join our team to lead the marketing efforts of the largest brand in our portfolio,” said Tim Boyle, President and CEO of Columbia Sportswear. “Having a leader of her caliber will set the stage for an even better 2022.”

“I am truly excited to grow the Columbia brand and the business by diversifying and expanding our consumer base,” said Pri Shumate. “I hope to educate people about the quality of our products and our brand values, and harness the creativity of our team to inspire people to get outside, fulfilling Columbia’s mission to unlock the outdoors for everyone.”

About Columbia Sportswear Company:

Columbia Sportswear Company has assembled a portfolio of brands for active living, making it a global industry leader in active lifestyle apparel, footwear, accessories and gear. Founded in 1938 in Portland, Oregon, the company’s brands are now sold in approximately 90 countries. In addition to the Columbia® brand, Columbia Sportswear Company also owns the Mountain Hardwear®, SOREL® and prAna® brands. For more information, please visit the company’s websites at,, www.SOREL.comand

Forward-looking statements

This document contains forward-looking statements within the meaning of the federal securities laws, including statements regarding the company’s expectations, anticipations or beliefs regarding the growth of the Columbia brand and the company. Forward-looking statements often use words such as “will”, “anticipate”, “estimate”, “expect”, “should”, “may” and other words and terms having a similar meaning or referring to future dates. The expectations, beliefs and projections of the Company are expressed in good faith and are believed to have a reasonable basis; however, each forward-looking statement involves a number of risks and uncertainties, including those set forth herein, those described in the company’s annual report on Form 10-K and quarterly reports on Form 10-Q at under “Risk Factors,” and those that have been or may be described in other reports filed by the Company, including reports on Form 8-K. The Company assumes no obligation to update any statements forward-looking statements after the date of this document to conform to actual results or to reflect changes in events, circumstances or its expectations. New factors emerge from time to time and it is not possible for the Company to predict or to assess the effects of all such factors or the extent to which any one factor, or combination of factors, may cause results to differ materially from those contained in the forecasts. search statement.

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