Columbia Sportswear Company announced that it had appointed Jim Beeman as Vice President of US Sales for the Columbia brand.
Beeman had been with Nike for 22 years. His last role at Nike was vice president and general manager, JD Sports/Finish Line. Other roles at Nike include Vice President, Integrated Market Development; vice president and general manager, Nike Central; and Senior Director of Global Brand, Football and Baseball.
In his role at Columbia, Beeman will report to Tim Sheerin, Senior Vice President, Global Wholesale, Columbia Brand. Wholesale in the United States is a core business of the Columbia brand, and Beeman brings its expertise to this area.
“Jim led multiple teams at Nike and drove significant growth in support of large integrated wholesale partnerships, led category brand marketing and retail brand marketing, as well as territory-based teams. in wholesale, digital and direct,” Mr. Sheerin said.
“We couldn’t be happier to have a leader of Jim’s caliber join Columbia Sportswear,” said Joe Boyle, PPresident, Columbia Brand. “We are thrilled to have his energy and enthusiasm for the outdoor industry within the Columbia brand.”
Photo courtesy of Columbia Sportswear/Jim Beeman