Over the past two years, no one has seemed to rise more than Memorial graduate Kenneth Lofton Jr., who is currently working for NBA teams in preparation for the draft later this month.
Over the past few weeks, Lofton has launched its Bullyball clothing line to capitalize on the moment. The name of the clothing line refers to a style of basketball that uses brute force to overcome opponents. During his college years, Lofton made a name for himself using his size and somewhat surprising speed to dominate Conference USA.
He spent two seasons at Louisiana Tech before declaring himself for the NBA draft earlier this year. Over the past two seasons, Lofton has gone from talented rookie with potential to first-team All-Conference USA, world champion with Team USA U19 and NBA draft prospect.
Last week, Lofton retweeted a photo of himself training for the Los Angeles Lakers.
Those interested in checking out the merchandise can go online to wrldinvsn.com/collections/Kenneth-lofton-jr-bullyball. The site currently offers a choice of two black t-shirts. One of the shirts features an image of Lofton taken after his team won the U19 World Championship. The image is black and white and shows him holding the trophy with the American flag draped over his shoulders with “KLJ” in gold lettering behind him.
The other shirt is a simpler design with the company logo and Lofton logo printed in small on each side of the chest and “BULLYBALL” in large white print on the back spine.
Shoppers can also purchase a pair of black basketball shorts with the Lofton logo on the front.
Throughout his success, Lofton hasn’t turned a blind eye to his hometown. Prior to participating in the NBA Combine, he worked at Memorial High School. He was seen on the sidelines of Titans football games last season and kept a photo of the Port Arthur city limit sign as a header photo on his Twitter page.
I can’t wait to see what the rest of his future holds for him and I’m pretty confident he’ll have hometown support along the way.
As for the draft, if Lofton’s name is called, it will likely be late in the second round. Many fictional drafts have him looking from the outside, but it only takes one team to fall in love with his potential and skills.
Mock drafts should mean nothing to a guy who exceeded expectations and raised the bar at every turn.
Chris Moore is the sports editor for Port Arthur Newsmedia. He can be contacted at [email protected]