Sportswear – Tailor N Press http://tailornpress.com/ Thu, 22 Sep 2022 13:47:43 +0000 en-US hourly 1 https://wordpress.org/?v=5.9 https://tailornpress.com/wp-content/uploads/2021/10/cropped-icon-32x32.png Sportswear – Tailor N Press http://tailornpress.com/ 32 32 Columbia Sportswear (NASDAQ:COLM) Releases Fiscal 22 Revenue Forecast https://tailornpress.com/columbia-sportswear-nasdaqcolm-releases-fiscal-22-revenue-forecast/ Thu, 22 Sep 2022 13:47:43 +0000 https://tailornpress.com/columbia-sportswear-nasdaqcolm-releases-fiscal-22-revenue-forecast/

Columbia Sportswear (NASDAQ:COLM – Get a rating) released an update to its FY22 earnings forecast Thursday morning. The company provided EPS guidance of $5.00-5.40 for the period, compared to the consensus EPS estimate of $5.16. The company released a revenue forecast of $3.44 to $3.50, compared to the consensus revenue estimate of $3.47 billion.

Columbia Sportswear is trading down 1.2%

COLM opened at $70.04 on Thursday. The company has a market capitalization of $4.40 billion, a P/E ratio of 13.87, a P/E/G ratio of 1.69 and a beta of 0.88. Columbia Sportswear has a 12 month minimum of $68.29 and a 12 month maximum of $107.50. The stock has a 50-day moving average of $73.89 and a 200-day moving average of $78.84.

Columbia Sportswear (NASDAQ:COLM – Get a rating) last released its quarterly results on Wednesday, July 27. The textile maker reported EPS of $0.11 for the quarter, beating the consensus estimate of $0.04 by $0.07. The company posted revenue of $578.06 million in the quarter, versus analyst estimates of $592.35 million. Columbia Sportswear had a return on equity of 17.87% and a net margin of 10.13%. The company’s revenue increased 2.1% year over year. In the same quarter last year, the company posted earnings per share of $0.61. On average, research analysts expect Columbia Sportswear to post earnings per share of 5.18 for the current fiscal year.

Columbia Sportswear Dividend Announcement

The company also recently disclosed a quarterly dividend, which was paid on Wednesday, August 31. Shareholders of record on Wednesday August 17 received a dividend of $0.30. This represents an annualized dividend of $1.20 and a yield of 1.71%. The ex-dividend date was Tuesday, August 16. Columbia Sportswear’s payout ratio is currently 23.76%.

A Wall Street analyst gives his opinion

Several analysts have published reports on COLM shares. Citigroup lowered its price target on shares of Columbia Sportswear from $98.00 to $80.00 in a Thursday, July 28 research note. StockNews.com downgraded shares of Columbia Sportswear from a buy rating to a hold rating in a Friday, Aug. 5 research rating. Stifel Nicolaus cut his price target on Columbia Sportswear shares from $100.00 to $81.00 in a Wednesday, July 20 research note. UBS Group cut its price target on Columbia Sportswear shares from $83.00 to $80.00 and set a neutral rating for the company in a Thursday, July 28 research note. Finally, Cowen reduced his price target on shares of Columbia Sportswear to $95.00 in a Monday, July 25 research note. One financial analyst has assigned the stock a sell rating, five have issued a hold rating and three have assigned the stock a buy rating. According to MarketBeat.com, the stock has an average rating of Hold and an average price target of $89.38.

Insider buying and selling

In other Columbia Sportswear news, Chief Financial Officer Jim A. Swanson acquired 500 shares of Columbia Sportswear in a transaction that took place on Monday, August 29. The stock was purchased at an average price of $72.99 per share, with a total value of $36,495.00. Following the completion of the purchase, the CFO now directly owns 5,197 shares of the company, valued at approximately $379,329.03. The purchase was disclosed in a document filed with the Securities & Exchange Commission, accessible via this link. 42.37% of the shares are currently held by insiders.

Hedge funds weigh on Columbia Sportswear

Major investors have recently been buying and selling shares of the company. BlackRock Inc. increased its holdings in Columbia Sportswear by 0.9% in the first quarter. BlackRock Inc. now owns 2,948,229 shares of the textile maker worth $266,903,000 after buying an additional 25,416 shares in the last quarter. State Street Corp increased its stake in Columbia Sportswear by 5.5% in the first quarter. State Street Corp now owns 981,366 shares of the textile maker worth $88,843,000 after buying an additional 50,938 shares in the last quarter. Fuller & Thaler Asset Management Inc. increased its holdings in Columbia Sportswear by 52.9% in the first quarter. Fuller & Thaler Asset Management Inc. now owns 730,724 shares of the textile maker worth $66,152,000 after buying an additional 252,733 shares in the last quarter. Dimensional Fund Advisors LP increased its holdings in Columbia Sportswear by 5.3% in the first quarter. Dimensional Fund Advisors LP now owns 706,770 shares of the textile maker worth $63,994,000 after buying an additional 35,690 shares in the last quarter. Finally, Robeco Schweiz AG increased its stake in Columbia Sportswear by 1.7% in the first quarter. Robeco Schweiz AG now owns 411,286 shares of the textile maker worth $37,234,000 after buying an additional 6,795 shares in the last quarter. Institutional investors hold 48.56% of the company’s shares.

Columbia Sportswear Company Profile

(Get a rating)

Columbia Sportswear Company, together with its subsidiaries, designs, sources, markets and distributes outdoor, active and everyday apparel, footwear, accessories and equipment in the United States, Latin America, Asia-Pacific, Europe, the Middle East, Africa and Canada. The company provides clothing, accessories and equipment that are used in various activities, such as skiing, snowboarding, hiking, climbing, mountaineering, camping, hunting, fishing, running , water sports, yoga, golf and adventure travel.

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Earnings history and estimates for Columbia Sportswear (NASDAQ:COLM)

This instant alert was powered by MarketBeat’s narrative science technology and financial data to provide readers with the fastest and most accurate reports. This story was reviewed by MarketBeat’s editorial team prior to publication. Please send questions or comments about this story to contact@marketbeat.com.

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While Columbia Sportswear currently has a “Hold” rating among analysts, top-rated analysts believe these five stocks are better buys.

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Can we define a new rhythm for sportswear? | Case study https://tailornpress.com/can-we-define-a-new-rhythm-for-sportswear-case-study/ Wed, 21 Sep 2022 04:25:00 +0000 https://tailornpress.com/can-we-define-a-new-rhythm-for-sportswear-case-study/

In just over a decade, On has grown from a little-known Swiss footwear start-up, supported by a small but passionate community of runners and outdoor enthusiasts, to a global high-end sportswear brand. range that caught the attention of the fashion industry.

But the journey from a prototype cobbled together in a backyard in Switzerland to a NYSE-listed retail prodigy hasn’t always been easy.

Undeterred by their lack of expertise in the footwear industry, On’s three founders – Olivier Bernhard, Caspar Coppetti and David Allemann – knew in 2010 what they had to do to win. “We really had no idea how to make shoes, but we knew the technology we had developed was unique,” ​​said Coppetti, now executive director of On.

To realize their ambitions, the founders had to build a supply chain that would help them scale; prioritize where to develop the brand geographically; develop a disciplined approach to distribution and marketing with a focus on specialty retail; and gain credibility for the brand’s product in a crowded niche market. These forces would need to merge if On had any chance of competing with the big incumbents like Nike and Adidas, as well as smaller players like New Balance, Asics, and Saucony.

On’s reputation for forging its distinctive path to growth has helped differentiate it. While other start-ups over the past decade have focused primarily on being direct-to-consumer (DTC) brands, One first leaned into specialty wholesale. , which allowed him to create a niche and retain his customers, before entering into larger wholesale agreements and the gradual introduction of DTC. It’s also secured its place at the top of the global activewear industry – worth an estimated $384 billion in 2021, according to McKinsey & Company – by avoiding discounts as part of a disciplined strategy to that supply never exceeds demand.

The business of fashion interviews On’s founders, management team and product designers at the company’s sleek new 16-story headquarters in Zurich to explore its growth strategies.

This case study explains how start-ups can become billion-dollar companies through a combination of continuous innovation, adaptability and opportunism in a fiercely competitive market, and an ability to learn quickly from their mistakes without ever losing sight of the very essence of their business. Mark.

The report covers four key elements of On’s growth strategy:

1. Think big and scale fast

What challenges We had to overcome to build the brand on a global scale.

2. Relations with specialist retailers

The founders of Why On focused on specialty retailers to support their distribution and marketing, prioritizing wholesale rather than direct consumer.

3. The Federer Effect

How tennis superstar Roger Federer paved the way for new products and partnerships.

4. Continuous innovation

How On engages its community to maintain a steady pace of product innovation.

Click below to read the case study now.

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Columbia Sportswear (NASDAQ:COLM) sees strong growth in short-term interest https://tailornpress.com/columbia-sportswear-nasdaqcolm-sees-strong-growth-in-short-term-interest/ Mon, 19 Sep 2022 20:04:22 +0000 https://tailornpress.com/columbia-sportswear-nasdaqcolm-sees-strong-growth-in-short-term-interest/

Columbia Sportswear (NASDAQ:COLM – Get a rating) was the target of strong short-term interest growth in August. As of August 31, there was short interest totaling 1,310,000 shares, a growth of 12.0% from the total of 1,170,000 shares as of August 15. Based on an average daily trading volume of 361,600 shares, the day-to-cover ratio is currently 3.6 days. Approximately 4.0% of the company’s shares are sold short.

Columbia sportswear stock up 2.3%

Shares of COLM traded at $1.60 midday on Monday, hitting $72.60. The company’s stock had a trading volume of 11,317 shares, compared to an average volume of 411,214. The company has a fifty-day moving average of $74.06 and a 200-day moving average of $79.09 . The company has a market cap of $4.56 billion, a price-to-earnings ratio of 14.06, a growth price-to-earnings ratio of 1.69, and a beta of 0.88. Columbia Sportswear has a 1-year minimum of $68.29 and a 1-year maximum of $107.50.

Columbia Sportswear (NASDAQ:COLM – Get a rating) last reported results on Wednesday, July 27. The textile maker reported earnings per share (EPS) of $0.11 for the quarter, beating analysts’ consensus estimate of $0.04 by $0.07. The company posted revenue of $578.06 million in the quarter, versus analyst estimates of $592.35 million. Columbia Sportswear had a return on equity of 17.87% and a net margin of 10.13%. The company’s revenue for the quarter increased 2.1% year over year. In the same quarter of the previous year, the company had earned earnings per share of $0.61. On average, analysts predict Columbia Sportswear will post 5.18 earnings per share for the current year.

Columbia Sportswear Dividend Announcement

The company also recently declared a quarterly dividend, which was paid on Wednesday, August 31. Shareholders of record on Wednesday August 17 received a dividend of $0.30. This represents a dividend of $1.20 on an annualized basis and a dividend yield of 1.65%. The ex-dividend date was Tuesday, August 16. Columbia Sportswear’s dividend payout ratio (DPR) is currently 23.76%.

Insider buying and selling

In other Columbia Sportswear news, Chief Financial Officer Jim A. Swanson acquired 500 shares of the company in a transaction that took place on Monday, August 29. The shares were acquired at an average cost of $72.99 per share, with a total value of $36,495.00. Following the acquisition, the CFO now directly owns 5,197 shares of the company, valued at approximately $379,329.03. The transaction was disclosed in an SEC filing, which is available via the SEC website. Company insiders own 42.37% of the company’s shares.

Hedge funds weigh on Columbia Sportswear

A number of hedge funds have recently changed their stock holdings. Verition Fund Management LLC increased its stake in shares of Columbia Sportswear by 393.4% in the second quarter. Verition Fund Management LLC now owns 12,379 shares of the textile maker worth $886,000 after acquiring 9,870 additional shares in the last quarter. Goldman Sachs Group Inc. increased its stake in shares of Columbia Sportswear by 5.4% in the second quarter. Goldman Sachs Group Inc. now owns 169,492 shares of the textile maker worth $12,132,000 after acquiring 8,691 additional shares in the last quarter. Captrust Financial Advisors increased its stake in shares of Columbia Sportswear by 324.2% in the second quarter. Captrust Financial Advisors now owns 11,751 shares of the textile maker worth $841,000 after acquiring 8,981 additional shares in the last quarter. Jane Street Group LLC increased its stake in shares of Columbia Sportswear by 57.3% in the second quarter. Jane Street Group LLC now owns 27,629 shares of the textile maker worth $1,978,000 after acquiring an additional 10,060 shares in the last quarter. Finally, Thrivent Financial for Lutherans increased its position in Columbia Sportswear by 35.8% during the second quarter. Thrivent Financial for Lutherans now owns 12,343 shares of the textile maker worth $884,000 after buying 3,252 additional shares in the last quarter. 48.56% of the shares are held by institutional investors and hedge funds.

A Wall Street analyst gives his opinion

A number of stock analysts have recently released reports on the company. StockNews.com downgraded Columbia Sportswear from a “buy” rating to a “hold” rating in a Friday, August 5, report. Stifel Nicolaus reduced his price target on Columbia Sportswear from $100.00 to $81.00 in a Wednesday, July 20 research report. UBS Group reduced its target price on Columbia Sportswear from $83.00 to $80.00 and set a “neutral” rating for the company in a Thursday, July 28 research report. Citigroup reduced its target price on Columbia Sportswear from $98.00 to $80.00 in a Thursday, July 28 research report. Finally, Cowen reduced his target price on Columbia Sportswear to $95.00 in a Monday, July 25 research report. One financial analyst has assigned the stock a sell rating, five have issued a hold rating and three have assigned the company’s stock a buy rating. According to MarketBeat, the stock currently has an average rating of “Hold” and a consensus price target of $89.38.

Columbia Sportswear Company Profile

(Get a rating)

Columbia Sportswear Company, together with its subsidiaries, designs, sources, markets and distributes outdoor, active and everyday apparel, footwear, accessories and equipment in the United States, Latin America, Asia-Pacific, Europe, the Middle East, Africa and Canada. The company provides clothing, accessories and equipment that are used in various activities, such as skiing, snowboarding, hiking, climbing, mountaineering, camping, hunting, fishing, running , water sports, yoga, golf and adventure travel.

Further reading

This instant alert was powered by MarketBeat’s narrative science technology and financial data to provide readers with the fastest and most accurate reports. This story was reviewed by MarketBeat’s editorial team prior to publication. Please send questions or comments about this story to contact@marketbeat.com.

Before you consider Columbia Sportswear, you’ll want to hear this.

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While Columbia Sportswear currently has a “Hold” rating among analysts, top-rated analysts believe these five stocks are better buys.

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Red Bull announces 2023 partnership with sportswear brand Castore https://tailornpress.com/red-bull-announces-2023-partnership-with-sportswear-brand-castore/ Mon, 19 Sep 2022 18:44:41 +0000 https://tailornpress.com/red-bull-announces-2023-partnership-with-sportswear-brand-castore/

Oracle Red Bull Racing announced that from 2023 their team will wear apparel made by a premium sportswear brand Castoreto ensure they can “perform whatever they encounter”.

The partnership will see Castore provide the team with their apparel; however, in an exciting announcement for Red Bull fans, they too will be able to purchase the same high performance clothing worn by fellow Austrian teammates next season.

Red Bull is a great sports company for Castore to add to its impressive roster, which includes elite sports teams from the Premier League, European football, international cricket and many more. The Red Bull and Castore partnership makes so much sense given the way the two operate.

Both Red Bull and Castore are known for pushing the boundaries of what is possible in their respective fields, with the premium sportswear brand having used sports science, unique technical fabrics and rigorous testing to deliver products capable of enabling athletes to perform at the highest level in any environment.

Oracle Red Bull Racing Team Principal and CEO Christian Horner recognizes that this factor will be extremely beneficial for his team, who work in varying environments and temperatures throughout the season. Horner is aware that “comfort” is a “crucial element” to success at the top of motorsport.

“Formula 1 is an extremely demanding environment. In 2023, we will be racing in 24 different locations around the world, in conditions ranging from freezing cold to searing heat and energy-intensive humidity. Our team members must be equipped to perform no matter what they encounter and sportswear optimized for function and comfort is a crucial part of achieving the level needed to win.

“Therefore, I am delighted that we are partnering with Castore, as their expertise in sports science, materials and engineering will help us achieve this goal. I am also very happy that we are able to bring this level of performance to the fans.

Tom BeahonCo-founder Castore is “delighted” to join the constructors’ leaders next season, after calling Red Bull “not only impressive” but also “iconic”.

“We are delighted to partner with Oracle Red Bull Racing, one of the most iconic F1 teams of modern times. Not only are they an impressive brand, but we share the spirit of relentlessly seeking ways to optimize performance, summed up by Castore’s motto “Better Never Stops”.The partnership further strengthens Castore’s presence in Formula 1, and we are delighted to continue this journey with the Oracle Red Bull Racing team and their base of extremely passionate fans.

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How to choose your sportswear (woman)? https://tailornpress.com/how-to-choose-your-sportswear-woman/ Mon, 19 Sep 2022 08:05:43 +0000 https://tailornpress.com/how-to-choose-your-sportswear-woman/

Choosing sportswear is not always easy. Which cut should be favored for a woman? Which material to choose or on the contrary to avoid? Bra or t-shirt? Sports pants, leggings or sports shorts? The possibilities are many, including in terms of styles and budget. So how about her sportswear for women? What criteria should be taken into account? This is what we explain to you in this article. You will also discover a selection of trendy and comfortable sportswear for women.

Our selection :

  1. Basic black sports bike shorts, Prettylittlething
  2. Med Non Pad Fitness Bra, Nike
  3. Dri-FIT Tempo Running Shorts, Nike
  4. Kara Top tank top, Oceansapart
  5. Beverly Pant sports leggings, Oceanapart
  6. Black Sportswear beauty set, Oceansapart

Dri-FIT Tempo Running Shorts, Nike

These women’s running shorts from the Nike brand are mainly made of recycled polyester. The fit is classic for running shorts. What sets it apart is its lightness and ventilation that make it very comfortable to wear for running. It is available in brown or black. The brand logo is affixed in white on the front of the thigh.

Kara Top tank top, Oceansapart

This slightly cropped tank top is ideal for completing a sports outfit for women. Its round neckline will delight all those who don’t like to wear a low neckline or a bra to go to the gym. The draped effect crossed on the front makes it very feminine and brings a touch of originality to this model which can be easily combined with any sports shorts or leggings. It comes in five different colors.

Beverly Pant sports leggings, Oceanapart

These women’s sports leggings are very comfortable thanks to the presence of elastane. In addition, the absence of seams avoids friction with the skin which can lead to irritation. They have a high waist and a tonal striped effect on the side of the leg and on the lower calf. It is available in twenty-eight different colors. From autumnal orange and fuchsia pink to navy blue and black, there’s something for everyone.

  • Transparent
  • 28 colors available

Black Sportswear beauty set, Oceansapart

This trendy women’s sports outfit consists of a sports bra and matching leggings. The bra offers medium bust support thanks to the straps that cross at the back and the elastic bands under the bust. These carry the logo and the name of the brand. The leggings are high waisted. The seams present at the level of the buttocks and the thighs highlight the silhouette. Seven colors are available.

  • Coordinated set
  • 7 colors available

How to dress to go to the gym?

To choose the right sportswear for women, two essential criteria must be remembered: practical and comfortable. These are the characteristics that should guide your choice. Then, of course, you can choose a model that you like and why not a trendy sportswear for women.

In addition, for a comfortable sportswear for women, several things must be avoided. First of all, cotton or at least 100% cotton is to be avoided, because this material absorbs humidity instead of facilitating drying. On the other hand, on the cutting side, be sure to choose sportswear that is neither too loose nor too tight. You must be comfortable and have plenty of freedom of movement.

Finally, with regard to the clothes to adopt for an ideal sports outfit for women, we can mention:

  • the bra or sports bra to hold the chest well and protect it from shocks. This goes even for small breasts;
  • the sports t-shirt or tank top if you don’t want to settle for a sports bra;
  • leggings which offer a second skin effect and which have been very trendy in recent years;
  • the ideal sports shorts when it starts to get hot.

Don’t forget to complete your sports outfit with a pair of trainers adapted to the chosen sports activity, and a pair of heat-regulating socks.

What outfit to choose for fitness practice?

For the practice of fitness, all the advice we have just mentioned is valid. You need comfortable sportswear that you feel good in. Cotton is to be avoided so that perspiration can be evacuated quickly.

In addition, prefer a bra that offers moderate or medium support. Indeed, the practice of fitness can solicit the chest and expose it to many impacts. It is therefore advisable to protect it by opting for a model offering sufficient support.

Then, on the look side, you can opt for a sober or very colorful sports outfit. Feel free to express your personality.

Do you need a special outfit to do yoga?

Yoga is a gentle practice which, however, requires you to turn to comfortable and flexible women’s sportswear. It should also offer good breathability.

For the top, you can choose a crop top, a tank top or a t-shirt close to the body, but not necessarily tight. Long sleeves are not an obligation especially if the room is heated or if you practice bikram yoga. On the contrary, if you practice yoga outdoors, depending on the season, long sleeves may be welcome.

For the bottom, you can select leggings or shorts if you are worried about getting hot. Again, what matters is that you feel comfortable performing the different yoga positions.

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Owner donates sportswear company Patagonia to fight climate change https://tailornpress.com/owner-donates-sportswear-company-patagonia-to-fight-climate-change/ Sat, 17 Sep 2022 22:52:12 +0000 https://tailornpress.com/owner-donates-sportswear-company-patagonia-to-fight-climate-change/

Yvon Chouinard, founder and owner of Patagonia announcement he handed over the business to a charity tackling the climate emergency.

The shareholding of Patagonia, an outdoor clothing and sportswear brand founded by Chouinard in 1973, will be shared between two new entities.

Patagonia Purpose Trust will oversee the company’s strategy, owning 2% of its voting stock. The Holdfast Collective, which is responsible for the economic interest of the brand, will hold the remaining 98% and distribute an annual dividend.

This means that any profits not reinvested in running the business would now fund efforts to combat climate change.

About $100 million is expected to be used by the company to fight environmental catastrophe, protect the environment and encourage biodiversity.

This year, Patagonia is expected to generate $1.5 billion in revenue. According to Forbes, Chouinard has a net worth of US$1.2 billion.

Each year, California-based Patagonia distributes 1% of its net income in cash and in-kind donations, primarily to local nonprofit environmental organizations. The majority of Patagonia products also incorporate recycled components.

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Columbia Sportswear’s latest technology adds warmth to your winter base layers https://tailornpress.com/columbia-sportswears-latest-technology-adds-warmth-to-your-winter-base-layers/ Wed, 14 Sep 2022 17:30:03 +0000 https://tailornpress.com/columbia-sportswears-latest-technology-adds-warmth-to-your-winter-base-layers/

Late last spring, I flew to Alaska for a top-secret preview and gear test of Columbia Sportswear‘s latest thermal technology innovation. Called Omni-Heat Propeller, soft pads made from closed cell foam have been positioned inside a garment to keep you warm, dry and comfortable in cold weather. Debuting in a collection of base and mid layers this fall, Omni-Heat Helix is ​​just the latest evolution of decades of thermal technology innovation from the Oregon brand.

The Omni-Heat R-evolution

Over ten years ago now, Columbia introduced its first generation of Omni-Heat thermal technology. The original reflective thermal technology was based on NASA’s space blanket concept which relied on an aluminized material lining inside a jacket to direct your body heat towards you, keeping you warm. The challenge for Columbia, however, came in figuring out how to retain the breathability of the garment.

According to Dr. Haskell Beckham, Senior Director of Innovation at Columbia, “A [solid] the foil wrap inside your jacket wouldn’t let your moisture out and you’d end up starting to cook and sweat like crazy,” he said. “What Columbia’s innovation team figured out how to do 10 years ago was to take the foil and apply it to fabric in the form of little dots. The stitches themselves reflect heat and the spaces between the stitches have the same properties as normal fabric, allowing it to breathe.

Even after the great success of the original Omni-Heat collection, Columbia continued to improve the technology. Following the mantra of the brand’s late founder and One Tough Mother, Gert Boyle, “It’s perfect. Now improve it.

Since the first Omni-Heat jacket was released 10 years ago, new and better iterations of thermal technology have since hit the shelves. For example, Omni-Heat 3D added vertical fiber pods next to the skin to create a layer of warm, trapped air; Omni-Heat Black Dot placed heat-absorbing dots on the outside of the jacket; And last year’s Omni-Heat Infinity launch relied on a mix of small and large gold reflective dots that allowed for a greater coverage area for heat reflection without compromising breathability. One of the biggest benefits of Omni-Heat Infinity is that it helps produce a lightweight jacket that stays warm. The Platinum Peak Hooded Jacket is the latest addition to incorporate such technology.

For the upcoming Fall and Winter 2022 season, Columbia has focused its attention on base and midlayer innovation. With new Omni-Heat Helix technology, closed cell foam pods are applied to the inside of knits and fleeces. Although closed-cell foam is known to be a great insulator – you can find it in insulated sleeping pads, for example – it wouldn’t help you fully cover yourself in the material because it’s not breathable. To circumvent this, the pods are applied in a discontinuous pattern inside the garment, allowing the underlying fabric to breathe.

The pods work by retaining heat longer than the underlying base layer material, and they also add a three-dimensional texture to the construction of the garment that helps trap air for increased heat retention and breathability. Layers are ideal for cold weather sports such as skiing, hiking or climbing when you are very active with periods of rest. They retain heat when you need it and release it when you don’t, without leaving you feeling wet and cold. .

How did Omni-Heat Helix perform in the Alaskan wilderness?

Our destination was Spencer Glacier, a short scenic train ride south of the state’s largest city, Anchorage. Rising 3,500 feet in a towering ramp from a glacial lake studded with royal blue icebergs in the Chugach National Forest, the glacier served as the testing ground for a collection of new Columbia gear, including clothing and shoes.

The task for the next few days was to hike across the scrub plains to the glacial moraine, kayak across the lake (and swim!) to the upper icefield, and sleep under the stars each night while enjoying wild salmon and a sip or two of whisky.

My outfit consisted of Ascent Bliss Long Sleeve Shirt and Titan Pass Helix Leggings with the OutDry Ex Mesh shell and Platinum Peak Hooded Jacket. With temperatures hovering between the 40s and 50s during the day, I stayed toasty warm in just my base layers and shell. Once dinner time arrived, I put on my puffy jacket as the sun began to set and the temperature dipped below zero.

As a next-to-skin garment, base layers play a key role in wicking moisture away from your body and trapping air to keep you warm. What I’ve noticed is that unlike merino wool which tends to absorb moisture, the Omni-Heat Helix base layers don’t retain sweat. This meant that when I stopped moving and stood in the cold, my core stayed warm because I wasn’t wet.

The soft foam pods felt soft against my bare skin, almost like a layer of fleece. This is a big improvement over the Omni-Heat base layers of 10 years ago which felt a little clammy every time you stopped moving due to the silver dot liner.

Polyester base layers are infamous for getting stinky quickly, but Columbia has added something to their fabric to help capture and neutralize odors, and while they may not be as effective as merino wool at fight odors, you can get away with wearing the diapers several times before washing.

Columbia’s new Omni-Heat Helix thermal technology can be found in a variety of men’s and women’s base and midlayer styles, priced from $55 to $90. I plan to wear mine for many cold seasons to come.

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Sportswear brand on the way to resale | Fashion and Retail News https://tailornpress.com/sportswear-brand-on-the-way-to-resale-fashion-and-retail-news/ Tue, 13 Sep 2022 09:26:59 +0000 https://tailornpress.com/sportswear-brand-on-the-way-to-resale-fashion-and-retail-news/







Sportswear brand on the way to resale | Fashion and Retail News | New







Other publications from MCL News & Media

SACO September 2022















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Performance sportswear brand On partners with Trove to launch “Onward” resale site and online trade-in program https://tailornpress.com/performance-sportswear-brand-on-partners-with-trove-to-launch-onward-resale-site-and-online-trade-in-program/ Thu, 08 Sep 2022 13:00:00 +0000 https://tailornpress.com/performance-sportswear-brand-on-partners-with-trove-to-launch-onward-resale-site-and-online-trade-in-program/

ZURICH & BRISBANE, Calif.–(BUSINESS WIRE)–Performance sportswear brand On today announced the launch of Aheada new resale site and online trade-in program powered by treasure, the Recommerce Operating System™. The Onward program is an extension of On’s existing ESG initiatives that focus on driving sustainability through innovation and increasing circularity across On’s entire product portfolio. Starting today, consumers will be able to buy and trade in second-hand On shoes, with the program expanding to include apparel in the near future.

“We’re revolutionizing the running experience with its high-performance designs focused on sustainability, and as a global leader with a highly engaged global community, the brand is uniquely positioned to help address environmental challenges,” said Gayle Tait, CEO of Trove. “We are proud to power the Onward program to provide customers with a convenient way to trade in and purchase used On equipment and support the brand’s efforts to create a fully circular product lifecycle.”

“We remain committed to making high-quality products that push the boundaries of innovation, challenging the boundaries that previously existed in the footwear industry. With the launch of Onward, we are giving our customers greater access to revolutionary products, while offering our products an extended lifespan at the same level of quality,” said Caspar Coppetti, co-founder of On. “Reducing environmental impact is one of our biggest priorities at On. Exploring innovative partnerships with companies like Trove is a key step in becoming a more circular company by the end of the decade.

Since its inception, On has been hyper-conscious of its global environmental footprint, working towards ambitious sustainability goals to increase circularity and the use of recycled fabrics and to reduce carbon emissions. Onward is the newest company that will help the brand take responsibility for every product and its afterlife. Through Onward, customers can return their lightly used On gear and receive a $35 credit to spend on their next purchase at Ahead Where on-running.com.

Trove’s recommerce operating system has the capacity to process millions of items and offers end-to-end item intelligence to drive profitable and sustainable growth at scale for big brands like On. Unlike marketplaces and peer-to-peer sites, Trove powers exchange and resale within a brand’s unique ecosystem, giving each brand partner the opportunity to own the experience and to engage with new and existing customers.

ABOUT ON

On was born in the Swiss Alps with one goal: to revolutionize the feeling of running by allowing everyone to run on clouds. Eleven years after its market launch, On offers breakthrough innovation in premium footwear, apparel and accessories for high performance running, outdoor pursuits and everyday activities. Fueled by customer recommendation, On’s award-winning program CloudTec® innovation, purposeful design and groundbreaking advancements in sportswear circular economy have attracted a rapidly growing global fanbase – inspiring humans to explore, discover and dream. We are present in more than 60 countries around the world and are committed to a digital community on www.on-running.com.

ABOUT TROVE

Trove’s Recommerce Operating System™ powers exchange and resale for world-class brands and retailers, delivering profitable and sustainable growth at scale. Lululemon, Levi’s, Patagonia, REI, Eileen Fisher, and Arc’teryx are among the top global brands leveraging Trove’s technology to create and leverage their own brand resale programs. As California Benefit Corporation, Trove is accelerating the transition to a new era of commerce essential to a sustainable future. The company ranked 1,944th on the Inc. 5000 list in 2022. To learn more, visit treasure.

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]]> Derek Jeter’s Activewear Line Hits a Home Run: Here Are His Must-Haves https://tailornpress.com/derek-jeters-activewear-line-hits-a-home-run-here-are-his-must-haves/ Wed, 07 Sep 2022 19:46:00 +0000 https://tailornpress.com/derek-jeters-activewear-line-hits-a-home-run-here-are-his-must-haves/

We interviewed Derek Jeter because we think you’ll like his picks at these prices. All items featured are from Derek’s line of products, Greatness Wins. E ! has affiliate relationships, so we may receive a commission if you purchase something through our links. Items are sold by the retailer, not by E!. Prices are correct at time of publication.

Whether your sports movement is big or small, Derek Jeter believes you deserve activewear that will help you step up.

There’s no doubt that the sportswear market is highly saturated, but if you’re looking for a brand that puts performance first, you’re not alone. Derek has partnered with Chris Riccobono, Foggy Copelandand Wayne Gretzky with a question in mind: “what happened to ‘sport’ in sportswear?” With so many brands focusing on athleisure and fashion rather than fitness, Greatness Wins aims to maximize your performance.

greatness wins offers highly functional styles that fit all sports, shapes, skill levels, and sizes, whether you’re a professional gamer or a casual athlete. Sizes range from small to XXXL with styles made from high performance fabrics.

In an E! interview, the New York Yankees icon shared his staple pieces for working out, running with his three daughters, playing golf, and more.

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