Cameron Payne and Suns release player-designed Valley Threads apparel

The revival of the Phoenix Suns beats hard in the hearts of their fans across the Valley and beyond over the past two years.

Their fans can now wear their hearts on their sleeves as they support the NBA’s top team by donning their player-designed Valley Threads apparel line, which the Suns announced on Wednesday.

This collaborative fashion project between the Suns organization and its players aims to express the creative side of the players to the fans. Items are co-created by Suns in-house design team, Centercourt Studio, who create the looks for most Suns and Phoenix Mercury apparel.

Proceeds from each item in the collection will be donated to a Valley-based nonprofit selected by the player who designed the piece.

Sales of Valley Threads will be exclusively at the Suns team store at the Footprint Center in Phoenix starting Friday.

Cameron Payne is the first player to debut at Valley Threads clothing with his black hoodie.

The hoodie has Payne’s interpretive version of the Suns burst logo and his jersey number 15 in Roman and Arabic numerals emblazoned on the left front and back respectively. The acronym DWUKD printed on the left sleeve, which stands for “Don’t wake up, keep dreaming”, is inspired by a quote from Pastor Payne. This quote indicates Payne’s journeyman NBA career and his placement on the sweatshirt for him being a left-handed point guard.

“Starting the Valley Threads line is huge for me, I’m the first. I think the hoodie shows the kind of guy I am, how my personality is and everything about that hoodie impacts in some way,” Payne said in the Valley Threads promotional video.

A portion of the proceeds from Payne’s sweatshirt sales will be donated to Phoenix Suns Charities to benefit mentorship programs for youth in the community.

More athlete-designed pieces will be added to the Valley Threads apparel line in the coming weeks.

Valley Threads marks the second time since 2019 that Suns players have designed their own apparel for fans since the former team member Kelly Oubre Jr.’s Charity-Focused “Valley Boyz” Merchandise in his pop-up store in Phoenix.

Do you have any advice for us? Contact the reporter at [email protected] or at 480-486-4721. Follow his Twitter @iam_DanaScott.

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