Photo courtesy of 7-Eleven
IRVING, TX— 7-Eleven Inc., in collaboration with Fanta, Dunkaroos and Reese’s, has designed apparel and accessories that customers have the chance to win by purchasing participating products during the “Brainfreeze Season”.
“Brainfreeze Season is our opportunity to help our customers quench their thirst for Slurpee drinks, music and, of course, fashion,” said Marissa Jarratt, Executive Vice President and Chief Marketing Officer of 7-Eleven. . “We know our customers are always on the cutting edge of culture and style and are looking for ways to connect even more closely with the brands they love, so what better way to reward our loyal fans than with these unique designs.? “
Texas-based Irving 7–Eleven, Speedway and Stripes consumers can win apparel by purchasing select items through the 7Rewards and Speedy Rewards loyalty programs or through 7Now delivery. Participating products include Big Gulp fountain drinks, Slurpee drinks, Red Bull, Fanta, Reese’s, Dunkaroos, all varieties of Doritos, Ruffles and Cheetos and more. When customers purchase the product featured on their 7-Eleven and Speedway app each week, they earn double entries for a double chance to win.
The garment includes…
- Slurpee x What the Fanta: Designed by Dank & Co.’s Jake Danklefs, these trainers feature Slurpee drink branding and shapes that mimic splashing water.
- 7-Eleven x Dunkaroos: These ’90s-inspired trainers, designed by partner creative agency Select and hand-painted by Tyler Wallach, feature Fred, the brand’s iconic frozen drink mascot, surrounded by graphics looking like confetti.
- Shoe Surgeon x Reese’s: These shoes feature orange colored mesh panels, chocolate colored sides and a peanut butter colored ankle panel with a button pocket.
Customers also have the chance to win a breakdance-inspired Red Bull BC One capsule, including a hoodie, drawstring backpack and hat. Additionally, the Flamin’ Hot x Braille collection includes a crew neck sweatshirt, hat, skateboard and shoes with flame print laces.
The program ends September 6 at 11 p.m.
- 7-Eleven is #1 on CSP2022 Top 202 and 2021 Top 202 rankings of America’s largest convenience store chains by number of company-owned outlets.
7-Eleven, based in Irving, Texas, operates, franchises or licenses more than 77,700 stores in 19 countries and regions, including approximately 13,000 in the United States, including approximately 9,500 under the 7 eleven banner, about 3,800 under the banner Speedway banner and about 500 under the banner Grooves flag, as well as the Laredo’s Taco Company and Raise the Roost Chicken and Biscuits brands.
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